On November 21, 2025, the teachers and students of the 23rd visual communication design major's "Packaging" course visited Huaxing Pet Food Co., Ltd. for a one-day in-depth investigation and research activity. The purpose of this visit was to promote the deep of the "Packaging Design" course teaching with industrial practice. Through on-site investigation, product study, and brand dialogue, the core attributes of the company's products, processes, and brand market positioning were accurately grasped, and students were trained to have market insight and professional competence.

Under the guidance of the tour guide, the students gained a practical understanding of Huaxing's development history, the Hebei Province Pet Technology Research Institute, and the production workshop. Subsequently, in the multi-function hall, safety officer Feng Shuangmeng gave a safety theme explanation to reinforce safety, and the company's marketing director Ji Ruike introduced Huaxing's overall development direction, elaborating on the company's layout and vision in the pet food. The person in charge of the R&D department focused on product R&D, sharing how Huaxing, relying on its independent R&D center and a pet breeding of more than 1,300 dogs and cats, develops a diversified product matrix to meet the needs of pets in different growth stages; the person in charge of the control department further emphasized the strict process control from raw material selection, production process to finished product shipment, demonstrating Huaxing's ultimate pursuit of product quality.

Subsequently, the six brand managers shared the development history, market positioning and future plans of the six major brands, namely "Auden", "Duke", "Lilong", "Langshi", "Guanbang" and "Juejia", allowing the students to intuitively feel the unique advantages of brands.

The afternoon session extended the learning scenario to the corporate packaging design phase. The company's design director, Wu Shaojing, brought "ustry Knowledge of Packaging Design Process," systematically analyzing the full industry knowledge of packaging design process from the perspective of a seasoned practitioner. Associate Professor Zhao Jindong from School of Fine Arts and Design of Xingtai University shared research on "The Thinking and Path of Pet Food Packaging Design," closely integrating actual company projects in every phase, the initial market research and competitive product analysis, to the mid-term creative conception and scheme implementation, and finally the post-term user feedback collection. He explained in-depth how balance artistry and commerce in design. A special emphasis was placed on: "Excellent packaging design not only needs to meet visual aesthetic needs but also precisely convey brand concepts and solve pain points." By entering the enterprise, the students were profoundly aware that packaging design is not an isolated artistic creation but a business solution rooted in brand strategy and tailored to market demand In the future, Huaxing will also continue to deepen cooperation with Xingtai University, establish a normalized communication mechanism, and promote more practical projects to the ground, truly an organic connection between the education and industry chains.